February 3, 2022

 

VIA EDGAR TRANSMISSION

 

Division of Corporation Finance

United States Securities and Exchange Commission

100 F Street, N.E.

Washington, D.C. 20549-6010

 

Attn:

Ms. Claire DeLabar

Mr. Robert Littlepage

Mr. Austin Pattan

Ms. Kathleen Krebs

 

  Re: Direct Digital Holdings, Inc.
    Registration Statement on Form S-1 (Registration No. 333-261059)
    Withdrawal of Prior Acceleration Request

 

Ladies and gentlemen:

 

Reference is made to our letter, filed as correspondence with the U.S. Securities and Exchange Commission via EDGAR on February 2, 2022, in which we requested the acceleration of the effective date of the above-captioned Registration Statement, as amended, to 4:30 p.m., Eastern Time, on February 3, 2022. We are no longer requesting that the Registration Statement be declared effective at that date and time, and we hereby formally withdraw our prior request for acceleration of the effective date of the above-captioned Registration Statement, as amended.

 

[Signature Page Follows]

 

 

 

  Very truly yours,
   
  THE BENCHMARK COMPANY, LLC
     
  By: /s/ Michael Jacobs
  Name:  Michael Jacobs
  Title: MD/Head of ECM
   
  ROTH CAPITAL PARTNERS, LLC
     
  By: /s/ Aaron M. Gurewitz
  Name:  Aaron M. Gurewitz
  Title: Head of Equity Capital Markets

 

cc: Mark D. Walker, Chief Executive Officer, Direct Digital Holdings, Inc.
  Susan Echard, Chief Financial Officer, Direct Digital Holdings, Inc.
 

Phyllis Young, Esq., McGuireWoods LLP

Stephen E. Older, Esq., McGuireWoods LLP

Rakesh Gopalan, Esq., McGuireWoods LLP

  Ben A. Stacke, Esq., Faegre Drinker Biddle & Reath LLP