Quarterly report pursuant to Section 13 or 15(d)

Segment Information (Tables)

v3.22.2.2
Segment Information (Tables)
6 Months Ended
Jun. 30, 2022
Segment Information  
Schedule of information by segment

Revenue by business segment is as follows:

    

For the Three Months

 

For the Six Months

 Ended 

 

 Ended 

June 30, 

 

June 30, 

    

2022

    

2021

    

2022

    

2021

Buy-side advertising

 

$

9,321,267

$

9,113,304

$

15,152,308

$

13,941,352

Sell-side advertising

 

11,940,041

 

2,068,587

17,479,337

 

2,934,273

Total revenues

$

21,261,308

$

11,181,891

$

32,631,645

$

16,875,625

Operating income (loss) by business segment reconciled to income before taxes is as follows:

For the Three Months

 

For the Six Months

Ended

 

Ended

June 30, 

 

June 30, 

    

2022

    

2021

    

2022

    

2021

Buy-side advertising

$

3,188,369

$

3,088,981

$

4,262,579

$

3,608,644

Sell-side advertising

 

1,583,091

 

199,424

 

2,234,134

 

161,840

Corporate office expenses

 

(1,707,313)

 

(768,394)

 

(2,847,695)

 

(1,276,668)

Total operating income

3,064,147

2,520,011

3,649,018

2,493,816

Corporate other expense

(363,108)

(806,651)

(1,619,602)

(1,589,749)

Income before taxes

$

2,701,039

$

1,713,360

$

2,029,416

$

904,067

Total assets by business segment are as follows:

    

As of 

    

As of 

June 30, 

December 31, 

    

2022

    

2021

Buy-side advertising

$

25,843,110

$

25,648,105

Sell-side advertising

 

13,867,367

 

8,277,575

Corporate office expenses

 

6,147,315

 

2,074,253

Total assets

$

45,857,792

$

35,999,933