Direct Digital Holdings Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

Segment Information (Tables)

Segment Information (Tables)

6 Months Ended

Jun. 30, 2022

Segment Information

Schedule of information by segment

Revenue by business segment is as follows:


		For the Three Months						For the Six Months
		Ended						Ended
		June 30,						June 30,
		2022			2021			2022			2021
Buy-side advertising		$	9,321,267		$	9,113,304		$	15,152,308		$	13,941,352
Sell-side advertising			11,940,041			2,068,587			17,479,337			2,934,273
Total revenues		$	21,261,308		$	11,181,891		$	32,631,645		$	16,875,625

Operating income (loss) by business segment reconciled to income before taxes is as follows:


		For the Three Months						For the Six Months
		Ended						Ended
		June 30,						June 30,
		2022			2021			2022			2021
Buy-side advertising		$	3,188,369		$	3,088,981		$	4,262,579		$	3,608,644
Sell-side advertising			1,583,091			199,424			2,234,134			161,840
Corporate office expenses			(1,707,313)			(768,394)			(2,847,695)			(1,276,668)
Total operating income			3,064,147			2,520,011			3,649,018			2,493,816
Corporate other expense			(363,108)			(806,651)			(1,619,602)			(1,589,749)
Income before taxes		$	2,701,039		$	1,713,360		$	2,029,416		$	904,067

Total assets by business segment are as follows:


		As of			As of
		June 30,			December 31,
		2022			2021
Buy-side advertising		$	25,843,110		$	25,648,105
Sell-side advertising			13,867,367			8,277,575
Corporate office expenses			6,147,315			2,074,253
Total assets		$	45,857,792		$	35,999,933