Direct Digital Holdings Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

Segment Information (Tables)

Segment Information (Tables)

9 Months Ended

Sep. 30, 2023

Segment Information

Schedule of information by segment

Revenue by business segment is as follows:


		For the Three Months						For the Nine Months Ended
		Ended						Ended
		September 30,						September 30,
		2023			2022			2023			2022
Buy-side advertising		$	7,850,058		$	7,130,736		$	27,092,816		$	22,283,044
Sell-side advertising			51,622,066			18,854,639			89,006,018			36,333,976
Total revenues		$	59,472,124		$	25,985,375		$	116,098,834		$	58,617,020

Operating income by business segment reconciled to income before taxes is as follows:


		For the Three Months						For the Nine Months Ended
		Ended						Ended
		September 30,						September 30,
		2023			2022			2023			2022
Buy-side advertising		$	1,550,827		$	1,357,635		$	6,979,766		$	5,620,194
Sell-side advertising			6,206,398			2,365,495			9,656,686			4,599,629
Corporate office expenses			(3,263,818)			(1,878,306)			(10,029,936)			(4,725,981)
Total operating income			4,493,407			1,844,824			6,606,516			5,493,842
Corporate other expense			(976,559)			(905,605)			(3,228,982)			(2,525,207)
Income before taxes		$	3,516,848		$	939,219		$	3,377,534		$	2,968,635

Total assets by business segment are as follows:


		September 30,			December 31,
		2023			2022
Buy-side advertising		$	23,809,849		$	25,685,528
Sell-side advertising			54,139,638			25,512,367
Corporate office			8,798,843			6,928,144
Total assets		$	86,748,330		$	58,126,039