Quarterly report pursuant to Section 13 or 15(d)

Segment Information (Tables)

v3.23.3
Segment Information (Tables)
9 Months Ended
Sep. 30, 2023
Segment Information  
Schedule of information by segment

Revenue by business segment is as follows:

    

For the Three Months

 

For the Nine Months Ended

 Ended 

 

 Ended 

September 30, 

 

September 30, 

    

2023

    

2022

    

2023

    

2022

Buy-side advertising

 

$

7,850,058

$

7,130,736

$

27,092,816

$

22,283,044

Sell-side advertising

 

51,622,066

 

18,854,639

89,006,018

 

36,333,976

Total revenues

$

59,472,124

$

25,985,375

$

116,098,834

$

58,617,020

Operating income by business segment reconciled to income before taxes is as follows:

For the Three Months

 

For the Nine Months Ended

Ended

 

Ended

September 30, 

 

September 30, 

    

2023

    

2022

    

2023

    

2022

Buy-side advertising

$

1,550,827

$

1,357,635

$

6,979,766

$

5,620,194

Sell-side advertising

 

6,206,398

 

2,365,495

 

9,656,686

 

4,599,629

Corporate office expenses

 

(3,263,818)

 

(1,878,306)

 

(10,029,936)

 

(4,725,981)

Total operating income

4,493,407

1,844,824

6,606,516

5,493,842

Corporate other expense

(976,559)

(905,605)

(3,228,982)

(2,525,207)

Income before taxes

$

3,516,848

$

939,219

$

3,377,534

$

2,968,635

Total assets by business segment are as follows:

September 30, 

December 31, 

    

2023

    

2022

Buy-side advertising

$

23,809,849

$

25,685,528

Sell-side advertising

 

54,139,638

 

25,512,367

Corporate office

 

8,798,843

 

6,928,144

Total assets

$

86,748,330

$

58,126,039