Quarterly report pursuant to Section 13 or 15(d)

Segment Information (Tables)

v3.22.2.2
Segment Information (Tables)
9 Months Ended
Sep. 30, 2022
Segment Information  
Schedule of information by segment

Revenue by business segment is as follows:

    

For the Three Months

 

For the Nine Months

 Ended 

 

 Ended 

September 30, 

 

September 30, 

    

2022

    

2021

    

2022

    

2021

Buy-side advertising

 

$

7,130,736

$

6,033,883

$

22,283,044

$

19,975,235

Sell-side advertising

 

18,854,639

 

2,326,862

36,333,976

 

5,261,135

Total revenues

$

25,985,375

$

8,360,745

$

58,617,020

$

25,236,370

Operating income (loss) by business segment reconciled to income before taxes is as follows:

For the Three Months

 

For the Nine Months

Ended

 

Ended

September 30, 

 

September 30, 

    

2022

    

2021

    

2022

    

2021

Buy-side advertising

$

1,357,635

$

1,096,764

$

5,620,194

$

4,705,408

Sell-side advertising

 

2,365,495

 

115,453

 

4,599,629

 

277,293

Corporate office expenses

 

(1,878,306)

 

(645,305)

 

(4,725,981)

 

(1,921,973)

Total operating income

1,844,824

566,912

5,493,842

3,060,728

Corporate other expense

(905,605)

(792,400)

(2,525,207)

(2,382,149)

Income before taxes

$

939,219

$

(225,488)

$

2,968,635

$

678,579

Total assets by business segment are as follows:

    

As of 

    

As of 

September 30, 

December 31, 

    

2022

    

2021

Buy-side advertising

$

26,454,069

$

25,648,105

Sell-side advertising

 

22,597,857

 

8,277,575

Corporate office expenses

 

4,748,575

 

2,074,253

Total assets

$

53,800,501

$

35,999,933