Direct Digital Holdings Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

Segment Information (Tables)

Segment Information (Tables)

9 Months Ended

Sep. 30, 2022

Segment Information

Schedule of information by segment

Revenue by business segment is as follows:


		For the Three Months						For the Nine Months
		Ended						Ended
		September 30,						September 30,
		2022			2021			2022			2021
Buy-side advertising		$	7,130,736		$	6,033,883		$	22,283,044		$	19,975,235
Sell-side advertising			18,854,639			2,326,862			36,333,976			5,261,135
Total revenues		$	25,985,375		$	8,360,745		$	58,617,020		$	25,236,370

Operating income (loss) by business segment reconciled to income before taxes is as follows:


		For the Three Months						For the Nine Months
		Ended						Ended
		September 30,						September 30,
		2022			2021			2022			2021
Buy-side advertising		$	1,357,635		$	1,096,764		$	5,620,194		$	4,705,408
Sell-side advertising			2,365,495			115,453			4,599,629			277,293
Corporate office expenses			(1,878,306)			(645,305)			(4,725,981)			(1,921,973)
Total operating income			1,844,824			566,912			5,493,842			3,060,728
Corporate other expense			(905,605)			(792,400)			(2,525,207)			(2,382,149)
Income before taxes		$	939,219		$	(225,488)		$	2,968,635		$	678,579

Total assets by business segment are as follows:


		As of			As of
		September 30,			December 31,
		2022			2021
Buy-side advertising		$	26,454,069		$	25,648,105
Sell-side advertising			22,597,857			8,277,575
Corporate office expenses			4,748,575			2,074,253
Total assets		$	53,800,501		$	35,999,933